(Maastricht / Boschstraat 34)
Mieke Gerritzen (1962) was one of the first graphic designers who started designing in the field of the then upcoming ‘new media’ in the 90s. She became known for a sleek, graphic, visual language in which the line and primary colours were the norm. Clarity and userfriendliness are key in her work, emphasising the visual aspect of the design. A lack of insight into the special nature of a visual language often generates superficial translations, according to Gerritzen. The video Beautiful World, in which expressions by philosophers and artists are alternated with famous logos, book titles, film texts and spam, strongly demonstrate Gerritzen’s ideas about ‘graphic design’. Reacting to the contents and meaning of the selected images and texts, words, short sentences, symbols, and logos unfold, roll, shift, or shrink over the screen. In twenty minutes, Gerritzen clearly states that the world is shallow. She does this by sharing the playful insight that everything is connected to economic interests. The piece shows the reality and power of the (visual) language of the media. Through Gerritzen’s powerful and familiar aesthetic, Beautiful World becomes a visual machine for the meaning, manipulation, and seduction of the word and visual language.